Lada Nazarenko Art&Design | Creating the Interactive experience for the customers’ tour (AR/NFC)
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Creating the Interactive experience for the customers’ tour (AR/NFC)

Category
3D/Animation, UI/UX
About This Project

Creating the interactive experience within the customers tour, introducing them to the Interactive Print. Included design, production and distribution of three printed pieces (direct mail invitation, welcoming package for each of guests attending and Thank You card to wrap up the tour).

Direct mail invitation contained the AR trigger image, leading to the online survey so each of guests had a chance to share their preferences regarding the overall tour agenda, pick their lunch from the menu etc.

Welcoming package had a NFC tag giving the instant access to the hosting company’s Wi-Fi as well as another AR image printed, triggering the Welcome-animation on the guests’ screens.

During the tour each of guests was offered to take a picture, so by the end of it they would receive the Thank You card with pictures of the entire group.

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